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Why Small Business SEO Is A Whole Different Animal SEO for a large business is completely different than SEO for a small business. The first major point of difference is that most small businesses are targeting a local market. SEO for a local market or local SEO as it is known has it's own set of strategies that differ from national campaign strategies. Another property of small business SEO is the smaller budget. Typically a smaller business has a smaller budget then say a huge company doing a few hundred million a year. The campaign needs to be tailored to the small business seo budget available and actually, a lot can be done with a smaller budget. Typically small business seo campaigns are going to need to rely heavily on long tail keyword tactics. That is, going after 3-4 word phrases that are less competitive but still get decent traffic. Get ranked for enough of these and it adds up to quite a bit of traffic. The cool thing about long tail keywords is that they tend to convert better than 1-2 word phrases. The reason this happens is because when people start using 3-4 word phrases it usually means they are at the end of the buying research cycle and have decided on the exact product or service they want to buy. Small business SEO is our specialty. Over the years we have worked with hundreds of small businesses and have delivered great ROI even on a small budget. The tactics are different and there are actually many advantages to working with a small business SEO campaign that can be leveraged in lieu of a huge budget. |
Small Business SEO From $399 Form Object
Recent CP Blog Posts
Seo for small business – keyword research
I enjoy working with small businesses. Typically there is more passion, urgency and demand for ROI. If you can deliver, you have a long-term client and a very nice case study. In case you still have not heard of the “long tail” as it pertains to keyword research I will explain it couched within the context [...]
Google Page Speed – A New Ranking Factor?
I have heard from a few different sources now including an interview with Matt Cutts that web page load speed may factor into Google ranking in the near future. The consensus is that it will factor in this year (2010). Google has released a Firefox plugin called “Google Page Speed” , you need to have the [...]
SEO Consulting Service At Affordable Rates
SEO consulting services don’t have to be outrageously expensive. There are a lot of different factors that influence the price of an organic SEO campaign. Let’s it break it down… 1. SEO Agency or SEO consultant? Obviously an agency is going to have more overhead than a single consultant working for him/her self. It used to be [...] |
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